Leadership team

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Mr. Lund is the founder of S&L Hospitality and is responsible for all aspects of the company’s operations and new business development. His extensive hospitality career includes property level management positions, regional franchise management roles, hotel owner, hotel management company owner, and developer and founding member of Great Wolf Resorts. After participating in a successful IPO for Great Wolf Resorts, Mr. Lund left the company to start S&L Hospitality. His enthusiasm for hospitality is seen in all he does.

Ms. Armstrong leads the development of planning and reporting for our portfolio of properties, providing impactful analytics that support profitable growth.  She brings an extensive background in working collaboratively on the design and optimization of financial and business intelligence systems.  Ms. Armstrong is also responsible for financial modeling used to evaluate corporate and individual property opportunities.  She serves as a dedicated financial business partner resource, supporting leaders and teams across our organization.

Ms. Engelman leads the strategic sales efforts for the S&L Hospitality portfolio of properties. She plays an integrated role with hotel sales personnel to create new opportunities and marketing initiatives to attract new business. She has extensive experience with market analysis, brand standards, media campaigns....Ms. Engelman has spent the majority of her hospitality career with S&L Hospitality and its predecessors, including Great Wolf Resorts.

Ms. Edmunds provides accounting and administrative support to corporate and property management teams. She is responsible for property AP and general accounting support, specializing in process improvement with a focus on effective workflow design and implementation. She brings years of accounting and administration experience to her role coordinating office administration functions in our corporate office.

Mr. LaVoy leads development of overall marketing strategies for our portfolio of properties, tailoring the approach for each individual franchise and independent hotel. With his strong knowledge of brand services he is able to effectively leverage resources available to each property. Mr. LaVoy is also responsible for the creative design and production of collateral for corporate and individual properties. His extensive hospitality experience includes S&L Hospitality and its predecessor Great Wolf Resorts. 

Mr. Lund oversees support for development, IT, and property improvement projects through general project management practices as well as strong relationships with general contractors, vendors, and construction trades. He collaborates with General Managers to ensure management of infrastructure at each property. His previous experience in various areas with S&L Hospitality including finance, operations and IT enhance his ability to see new projects to completion.

Mr. Lund provides organizational management and branding strategy expertise at the company level as well as across the property portfolio. His focus on strategic business partner relationships provides a strong platform for new business development at all levels of the organization. He works closely with Human Resources and Operations to implement business processes that maximize workflow effectiveness and profitability. He has extensive experience leading diverse teams to successfully achieve common goals. 

Ms. Moran oversees Human Resources for all properties within our portfolio.  She has 8 years of experience in the human resource field focusing on the hospitality industry. She brings a diverse skill set to the team as she has managed a full-cycle HR process specializing in recruitment and onboarding. Her HR expertise brings extensive knowledge to help support each individual property, partnering closely with operations to support management in their day-to-day activities and successfully develop a company's people strategy to reach its business goals. 

Mr. Myer oversees the operations, finances, and guest satisfaction experience for our portfolio of properties. He works closely with property management to monitor financial performance to maximum profitability. He also works with the property teams to ensure the highest levels of guest satisfaction.  His background in all aspects of hotel operations, including financial, facilities, housekeeping, and waterpark operations will allow him to meet the needs of each individual property.